Monday, June 13, 2016

9 ways a discount coupon aggregator is useful for brands.

Yes, as the popular saying goes, online shoppers murmur "just one more"  when the try to check out. It is definitely not easy to fill up our shopping cart when we have a bag full of discount coupons offered by our favorite brands.

Strangely, I always looked at a discount coupon aggregator as a shopper and not as a marketer. I happen to see an infographic by Coupon Rani, a very popular coupons aggregator. The infographic shed more light on how brands are offering coupons through an aggregator and the various strategies employed to keep offering them to get new customers as well as bring back the the old buyers by way of offering loyalty reward coupons.

Looking at the infographic (below) of Coupon Rani, I admired how an abandoned shopping cart is made to check out and how the coupons are used to convert those sitting on the fence.

One can search for coupons by store as well as by category. A whopping 3142 merchants are making use of Coupon Rani including Amazon, Make My Trip, Domino's, Jabong and Flipkart etc. As of now, over 16,000 discount coupons are listed in

I must my encourage my son to make use of the coupons as he is a frequent shopper online.